Amazon and Roku extend their streaming deal without any extra drama

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Amazon and Roku extend their streaming deal without any extra drama
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This time, Roku isn’t losing any apps due to negotiations.

, its business model is to take some of the ad inventory of ad-supported channels that stream on its platform to sell targeted ads.

Some publishers have their own plans for targeting, and that causes friction, as suggested in a report bylast fall noting the two could have an issue if Amazon wanted access to detailed viewing data it could link to its customers.Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.

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