Dolby's immersive Atmos format took six weeks of planning to install over 250 speaker boxes and 17 JBL line arrays.
Lizzo's live performance of "Jerome" was played in Dolby Atmos at the Microsoft Theater on Sunday during Dick Clark Productions' American Music Awards.
at the then-newly rebranded Dolby Theatre in Hollywood. Since then, it has gained momentum as a format for theatrical presentations. Dolby then moved toward home entertainment, offering the format for supported movies and streaming on select TVs and mobile devices. “Dolby’s heritage is rooted in music, and we’re continuing to build upon that legacy by reinventing how music is experienced – creating new shared moments for artists and fans alike,” said Todd Pendleton, senior vp and CMO at Dolby Laboratories, in a statement. “The American Music Awards was the perfect place to showcase the future of music through this first-of-its kind Dolby Atmos experience.”
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