'Alternative Pricing: Letting Go of Bad-Fit Customers is For the Best' chartmogul pricingmigration
Looking closer at these accounts, we found that we had been trying to keep some customers happy for years at great expense to our business.
When a customer had such a limited usage profile and no interest in expanding it, there was often no pathway to get the buy-in to our new pricing.To understand the result of the migration, let’s dive into one customer segment and look at ChartMogu’s Pro Plan customers that migrated to the new Scale or Volume Plans.
The remaining customers were primarily highly engaged, good-fit users that took full advantage of the platform. This made it easier for our success team to manage those customers. We saw our support volume relative to our customer number decrease.
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