Welcome to the LVMH family, Aimé Leon Dore
Stop by for a coffee, won’t you? Photo: Robert K. Chin/Alamy Stock Photo This morning, LVMH Luxury Ventures, an investing arm of the French megaconglomerate that owns Louis Vuitton, Fendi, Marc Jacobs, and Dior, announced an investment in Aimé Leon Dore, the New York–based menswear label that has shot to success in recent years.
Teddy Santis, the Queens-born Greek American designer behind the label, is, unlike many of his press-hungrier counterparts, a relative cipher in the menswear landscape. Since founding Aimé Leon Dore in 2014, following an early boost from Kith’s Ronnie Fieg, Santis built his line quickly but quietly with a handful of clear references, some prep-via-hip-hop nods , and a reluctance to overexplain. “I don’t really know anything about him,” a fellow designer told me.
Still, a cult has blossomed. Santis opened the store on Mulberry Street in 2019, and lines quickly followed, though if you do have to wait out front, you can at least do it with frappé and koulourakia from the Greek-inflected cafe attached. GQ called it the best menswear store of 2021. Fellow designer Todd Snyder, one of the standard-bearers of the last prep revival at J.
When the customers notice, the powers that be notice, too. This year looks likely to be big for Santis and ALD. It will see the debut of a full new made-in-the-U.S.A. line for New Balance, with whom Santis has been partnering on versions of its sneakers including the 550 and, more recently, a 993; details so far are scant, but New Balance says more are on the way.
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