Beyond the new Tonale, Alfa has aggressive plans to grow its battery-electric portfolio, including an “absolutely fantastic” sedan—and an E-segment vehicle possibly built stateside.
and will compete against the BMW X1, Mercedes-Benz GLA, Volvo XC40, and others in the popular small luxury crossover segment.beyond its two current Italian plants in Cassino and Pomigliano d’Arco , and he sees the larger E-segment as a logical step for Alfa Romeo, especially in the US.
“The first market in the world for E-segment is your market—the US. The second is China,” says Imparato, who sees significant growth potential for premium E-segment vehicles in Europe as well.“If I want to be the global premium brand for Stellantis, I must be everywhere in the world in terms of sales,” Imparato says. “I must be at the top level in terms of satisfaction, in terms of customer satisfaction and customer experience. And I must plan for success for the future. That’s what we need.
Larry Dominique, senior vice president and head of Alfa Romeo and Fiat North America, says it would not be a greenfield plant in the US. He also noted the recent idling of the Stellantis assembly plant in Belvidere, Illinois, perhaps hinting the facility could have new life building Alfa Romeos.More immediately, Alfa is preparing to launch a B-segment crossover in 2024, offered as a battery-electric model and also as a mild hybrid with an internal-combustion engine.
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