Alfa Romeo and Ram have the best consumer-facing websites in the industry, while VW and Audi have some of the worst car auto cars
Meanwhile, in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average.was the worst performer in its segment, and the lowest-scoring industry-wide with 683 points. It lagged behind Ford , Buick , Hyundai, 693), and Nissan .
While a brand’s website is not necessarily reflective of its vehicles’ quality, it is the first point of contact for many shoppers, making it an important area of focus. According to J.D. Power, an attractiveeasy to navigate, and is quick can enhance customers’ experiences and get them into showrooms. It is a notably difficult thing to get right, though.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
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