He worked with Milena Canonero — who costumed-designed many of Kubrick's films — to recreate some of the original looks through a Gucci lens.
The 'Exquisite' campaign is my tribute to cinema and to one of its brightest maestros, Stanley Kubrick. A philosophic filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema exudes life and magnifies it. I've always admired Kubrick's remarkable capacity in tackling very different subjects. His experimental drive goes beyond any possible categorization.
As an act of love, I decided to reinhabit Kubrick's films, pushing to the core this incendiary approach. I took the liberty of disassembling, blending, grafting and reassembling them. Sticking to my creative praxis, I seized those movies, resemanticizing them, populating them with my clothes. Trying to create short circuits where the adidas gown, that had already lost its status of sportswear to become a Victorian costume, appears as a new character in the script of 'Barry Lyndon.
With 'Exquisite' I carry on my attempt to mingle high and low, this time coherently and synergistically with the grammar of the great director. In the selected sequences it feels like Nietzsche, Kant and Freud speak casually to the people in the street. The biggest questions about the meaning of life become pop images. Complex transfigurations in terms of significance, get immediate accesses in terms of experience.
This involvement generates a change of state that is very significant for my job: clothes get closer to bare life again. They turn into highly imaginative functional prosthesis, and they do so to tell a story. A story that shatters, enchants, tortures, ignites. Because it's the story of the human that dwells in each and every one of us. As Stanley Kubrick knew too well.
France Dernières Nouvelles, France Actualités
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