Alberta launching new campaign to lure skilled workers from Ontario and Atlantic

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Alberta launching new campaign to lure skilled workers from Ontario and Atlantic
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The Alberta government has started a second campaign aimed at attracting skilled workers from Ontario and Atlantic Canada.

Alberta Jobs, Economy and Northern Development Minister Brian Jean says the Alberta is Calling program is piggybacking on a similar effort announced by former premier Jason Kenney last summer.

"This time we are hoping that people from across Ontario and Atlantic Canada answer. We deployed the first phase of this highly successful campaign in summer of 2022 and the response? Well it has been outstanding,'' Jean said Monday at the Canmore Nordic Centre Provincial Park in southern Alberta.

"They're still struggling with a number of operational challenges. Topping the list is labour shortages. Restaurant and accommodation employment levels are around 12 per cent below where they were pre-COVID levels,'' Henshaw said. Jean said this likely isn't the last incarnation of the Alberta is Calling program. He said in the future it will likely send out an international call to fill vacancies in areas such as health care.

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