Over three plus decades in the public eye, Al Roker is more of a pillar than host as the most beloved weather anchor alive and is the “soul of the TODAY Show”
“The support [from John Deere] we had really made the difference. It wasn't, ‘okay, here's, here's our brand, here's what we need’. It was no, here's our brand. How can we help? How can we tell this story that made a difference? That's what they did.”
“It was really like for this to be my first feature documentary, it is a very unusual experience to go and say, ‘Just go tell the story. You told us what you wanna do now go do it.’ And then when we were showing the rough cuts, you know the notes, we were getting ready for like a couple pages of notes and all we got was like, ‘we really like that shot.
Al adds: “If the equipment was there, it was there. With the Deere company, our programming mantra is this would happen whether we were there or not [product or equipment placement] Yes, there are a couple of shots of John Deere. They happened to be there. I mean, that's what equipment was used, right?’’“When [John Deere leadership] saw other competitors' equipment, it wasn't like ‘take that shot out.’ It wasn’t any of that.
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