Influencer-backed cosmetic brands and warm blankets also topped best-selling items on Afterpay.
Afterpay Limited has more than 3 million active users in the U.S. alone, the majority of which are from the Millennial and Gen Z generations. In 2020, the company said Millennials will hold the highest spending power across all generational groups — accounting for nearly $15 trillion worldwide.
In 2019, Afterpay experienced nearly 80 percent of customers using mobile devices for purchasing during the holiday shopping season — a 12 percent increase from 2018. During the season, the company saw most shopping from consumers in Los Angeles, Chicago, New York, Houston and Philadelphia, in the U.S.
The payment service provider also acts as a traffic driver for brands through the company’s shop directory, which includes over 9,000 retail partners. And over the holiday shopping season, Afterpay’s top retailers in the U.S. included DSW, Urban Outfitters, Ulta Beauty and Goat.
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