If you own a movie theater, “Spider Man: No Way Home” was the holiday gift you were waiting for.
was the holiday gift you were waiting for. As omicron spiked across the U.S., it still managed to net more than $1 billion worldwide, a major victory for any film but especially after a two-year slump. While not every holiday film was a hit this year,"Sing 2,""The 355" and"Kingsman 3" are performing well enough that some experts say theaters could be coming back in style.
Of those who stopped going to movies during the pandemic, 29% stopped going when the pandemic started but told The Quorum that they did hope to go back someday. About 13% stopped going to the movies when the delta variant emerged, and 8% said they were lost from the crowd and likely would be going forward.
Movies in theaters are back after a long pause during the coronavirus pandemic - and Marvel's Spider-Man: No Way Home feels like visiting some old friends, according to Juju Green. The man also known as @straw_hat_goofy on TikTok has already seen the film twice, including its premiere, and felt it upstaged the early 2000s Spider-Man movies directed by Sam Raimi. "It is my favorite MCU film," he says.
Even before the pandemic, theaters and audiences were at odds. Two of the top three factors preventing people from returning to theaters — safety, prices and overall experience, according to research from The Quorum — existed before the pandemic.
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