More and more Africans are seeing crypto as a solution to the issues they face in their daily lives. With some of the biggest names on the continent engaging, mass adoption could be quickly approaching argues ghcryptoguy.
I asked Harri Obi, marketing and public relations lead at FTX Africa, about the rationale behind the campaign and his reaction to the ad’s feedback. This was his answer:
Harri continued: “If you followed the conversation that day, there was a mixed reaction to the ad. People were confused about the lack of crypto representation in the ad, but when we explained the idea behind the ad and the goal, the sentiments started changing. But most importantly, we’ve gone on to develop and execute tactical executions of the campaign.”
“We need people to take crypto seriously and have to find serious users to endorse crypto. I don’t like the celebrity endorsements, even though I have nothing against the celebrities. It is just grabbing for attention and using models similar to those that seemed to work elsewhere. We have different types of celebrities.”
At the end of the day, everyone has a role to play in ensuring that crypto gets the recognition and adoption we want. The promoters, experimenters and curious are all bringing people to cryptocurrencies. Promoters directly point users to specific apps and products, which is extremely important considering the overwhelming nature of the space for newbies. Experimenters bring a crowd of users who would traditionally not look twice at crypto.
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