Certifications still seem to be a hard-and-fast way to signal ESG efforts.
practices forward, preserve our planet and meet the ambitious targets we have set on our journey to build a better world,” said Mark Rose, senior vice president, production and sourcing at AEO. “The Trust Protocol will help provide AEO the opportunity to further verify our responsible sourcing practices and demonstrate the progress we’re making toward meeting our environmental targets.”
Centered on three key areas — planet, people and practices — AEO uses the tool to help better fine tune its ESG strategies across the raw material stage.The Livraria Lello bookstore in Portugal is the first business outside beauty and fashion toSimilar to B Corp, the certification Butterfly Mark is an assessment tool meant to signal ESG progress.
Livraria Lello, for example, scored above and beyond on community, circularity and recycling. Amid the pandemic, Livraria Lello provided PDF book formats for free, as well as 10,000 physical books to the local community. Last year, through a partnership with UNICEF, and in support of Ukraine, Livraria Lello translated “The Little Prince” in Ukraine, raising 10,000 euros for helping children victims of war.
The bookstore also implemented a book donation program, eliminated plastic waste and used repurposed materials to furnish its space. Since 2017, the bookstore has produced its bestsellers in house, turning to only certified suppliers and materials Forest Stewardship Council-certified paper.
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