Publicis' shares rose on Monday as analysts welcomed the French advertising...
FILE PHOTO: Arthur Sadoun, Chairman and CEO of Publicis Groupe, attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 19, 2018. REUTERS/Eric Gaillard
Publicis said on Sunday that it would buy Epsilon from U.S. company Alliance Data, expanding Publicis’ digital business and North American footprint. “With a suggested double-digit adjusted earnings per share/free cash flow accretion, the transaction looks attractive on financial terms and gives Publicis an increased amount of consumer data,” the Liberum analysts said.
The traditional advertisers are having to cope with increasing competition from the likes of Facebook, Alphabet’s Google and digital marketing specialists that track and target individual clients via their smartphones, while navigating tougher data-protection laws.
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