Quiet layoffs are creeping back into the adtech industry
Ezoic, MiQ, Outbrain, and Brightcove are among the adtech companies with recent layoffs.For some adtech companies, the huge wave of layoffs that struck in 2022 and at the turn of this year wasn't the last, amid prolonged economic uncertainty and a tepid ad market.
Ezoic, a publisher-monetization platform, laid off 84 staffers, or about 28% of its workforce, earlier this week.In an email to the team also published on its website,that while the company hit record sales in the first half of last year and grew its team by 62% in 2022, this year had been much harder.
On May 3, Brightcove — a video-streaming platform with a recently launched ad-monetization product — said it would incur charges of between $2 million and $2.2 million related to a 10% reduction of its workforce affecting about 70 people. Brightcove CEO Marc DeBevoise cited"near-term revenue challenges, including lengthening sales cycles and lower overages and entitlement commitments."
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