Adshares and cookie3 Announces: First of Its Kind Targeted Advertising in the Metaverse ADSHARES $ADS cookie3
focuses on providing accurate tools for the marketing purposes of companies that want to reach their potential customers in the metaverse. The first joint implementation will enable ad targeting in Decentraland, allowing advertisers to target their campaigns even more precisely. Soon, a configuration panel will be introduced that will enable the user to select the specific land on which the ad should be displayed. Adshares will also add interest categories for audiences.
Representing the virtual world as interconnected items based on blockchain, the Cookie3 team skillfully utilized one of the central elements in the metaverse for their data engine – that is, NFTs. Using artificial intelligence and machine learning to process the aggregated information from NFTs, tokens and smart contracts, interpreting the data, will empower cookie3 to understand individual user behaviour across the metaverses.
Projects will be able to target their campaigns through the on-chain analytics tool using remarketing; clients segmentation, interests & preferences; number, value and frequency of transactions; purchasing probability; and different predictions. In turn, this will reach a new level of the relationship between users and advertisers, namely the delivery of exclusive content, further brand awareness experiences, personalized engagement with influencers and events, etc.
The first of its kind solution, which is the combination of Adshares in-use protocol and cookie3 developing data-engine solutions, is considered the universal marketing tool for all advertisers in metaverses.Following its adtech blockchain solutions development, Adshares is one of the leading projects implementing its advertising protocol in web2 and web3.