Adobe is fighting off Canva by making an alternative that is impossible for businesses to ignore.
, but the company is tailoring that experience to fit more cleanly into its enterprise offerings very likely so that it is a more viable competitor to Canva.
This “new” offering is designed for businesses and Adobe says that it will slip into even the most decentralized organizations. “Integrated with Adobe Experience Manager Assets, Adobe Express for Enterprise will streamline end-to-end content development workflows, enabling brands to meet ever-increasing demands for customer engagement across channels,” the company says.
To sweeten the pot, Adobe is integrating its new text-to-image generative artificial intelligence softwareinto Adobe Express for Enterprise, which will make it even easier for creators at all skill levels to generate on-brand imagery and text effects that are “safe for commercial use” and “will bring even more precision, power, speed and ease directly into Adobe Express workflows.”
This strategy is very much the “Microsoft Teams” approach, where the tool isn’t necessarily what a team of users wants to jump to use but is impossible to ignore because it’s bundled with another subscription that leadership gets a hefty discount on. The tools basically do the same thing, but teams are heavily encouraged to use the one that costs a business less money.
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