Adidas says it won't destroy its mountain of unsold Yeezy stock but plans to sell these items and donate profits to charity
worth of stock it still had leftover from its partnership with West.
But at Adidas' annual shareholder meeting on Thursday CEO Björn Gulden told investors that burning these products is not the solution and it will instead"sell parts of this inventory" over time. Gulden spoke in German at the meeting; a translated version of his comments was shared with Insider by an Adidas spokesperson.
Gulden then went on to say that Adidas plans to donate the profits from the sale of these items to organizations representing people who"were hurt" by West's comments.Adidas did not immediately respond to Insider's request for comment.
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