Adidas is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the unsold shoes while donating to groups fighting antisemitism.
Adidas CEO Bjørn Gulden said in May that selling the popular sneakers and donating some of the profits was the best solution to deal with the unsold inventory and make a difference. He said the company spoke with nongovernmental organizations and groups that were harmed by Ye’s comments and actions.
The Anti-Defamation League calls the sale “a thoughtful and caring resolution” for the unsold merchandise and that “any attempt to turn the consequences of actions into something that ultimately benefits society and the people he has hurt is most welcome.” The company said Monday that the first sale of Yeezy shoes helped its preliminary second-quarter financial results and contributed to it raising its outlook for the year — from a high single-digit decline in revenue to a mid-single digit decline.
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Adidas To Release Second Batch Of Yeezy Sneakers After Kanye West BreakupThe company cut ties with Ye in October after he made antisemitic and other offensive remarks online and in interviews.
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Adidas to release second batch of Yeezy sneakers after breakup with YeAdidas said Friday that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the unsold shoes while donating to groups fighting antisemitism. The online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May. Models that will be available include the Yeezy Boost 350 V2, 500, and 700 as well as the Yeezy Slide and Foam RNR.
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Adidas to release second batch of Yeezy sneakers after breakup with YeThe online sale, to start Wednesday through Adidas smartphone apps and its website, follows an earlier set of sales in May.
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Adidas to release second batch of Yeezy sneakers after breakup with YeAdidas said Friday that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the unsold shoes while donating to groups fighting antisemitism.
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Adidas Sets Next Drop of Yeezy Products for Early AugustSneakers from the German sportswear brand’s cancelled collaboration with controversial star Kanye West remain extremely popular.
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Adidas Plans Further Sale Of Yeezy Inventory In AugustAdidas plans Yeezy’s second phase of stock sales after making $565 million from its first leftover sales in May.
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