Adidas stock leaps as Europe revenue helps to offset leftover Yeezy inventory

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Adidas stock leaps as Europe revenue helps to offset leftover Yeezy inventory
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Analysts say German sportswear giant Adidas’ scale-up operations of its Gazelle, Samba and Campus franchises are positive signs of “underlying brand...

Adidas shares jumped on Friday after the German sportswear giant presented better-than-expected first-quarter results that showed strong revenue in Europe, Latin America and Asia Pacific, even as leftover Yeezy gear still hangs over the company’s financial performance.Adidas swung...

Nevertheless, Grzinic noted that North America suffered the biggest decline as the region weathered “roughly half the impact” from the Yeezy deconsolidation.Grzinic added that though Greater China revenues were still down 9%, its double-digit sell-out growth was “meaningful” and praised the footwear brands “stepped-up approach” to inventory clearance.“The decline in lifestyle and the loss of Yeezy are of course hurting us,” said Adidas CEO Bjørn Gulden in a statement.

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