When Adidas cut ties with Ye, the rapper formerly known as Kanye West, due to his antisemitic comments, it was left with more than a billion dollars worth of high-end Yeezy sneakers. Now, Jewish Americans are evaluating the German company's plan to give some of the proceeds from the sneakers' sale to groups engaged in fighting antisemitism.
Like other Jewish civic leaders contacted by The Associated Press, Rabbi Bradley Shavit Artson said he wasn't planning to buy a pair of Yeezys himself, but he also doesn't see the value of wasting the labour and material that went into making them.
When asked previously if Ye would receive royalties from the sales, the company replied, "We will honor our contractual obligations and enforce our rights but will not share any more details." The Adidas plan drew nuanced reactions among Jews at the University of Georgia and the University of Florida. Last October, the phrase "Kanye is right about the jews" was projected onto the stadium in Jacksonville, Florida, where the Florida-Georgia football game was being played. Both schools put out statements condemning the hate speech.
"It was terrifying," she said. "Though I knew I was not physically in danger, I felt that my freedom to practice my beliefs was.""Given the circumstances of having a surplus, I believe that the actions taken by Adidas are substantial and will benefit the communities that Ye's statements affected," she said. "I would not personally buy these shoes...however, I do think that for those who decide to buy them, this becomes a learning opportunity.
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