Adidas will extend its sponsorship of Spanish soccer side Real Madrid until 2028...
FILE PHOTO: An Adidas logo is seen at the new Futurecraft shoe unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney/File Photo GLOBAL BUSINESS WEEK AHEAD
Adidas has seen its leadership in soccer eroded in recent years by the advance of its bigger U.S. competitor Nike, which sponsors Real Madrid’s arch rivals Barcelona and is reportedly in talks with Liverpool, second in the English Premier League. Adidas did not give any financial details of the deal with Real, which is currently ranked third in Spain’s La Liga and made an early exit from the Champions League.
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