Adele’s ’30’ Sends Vinyl Pressing Plants Into Overdrive, While LP Shortages Leave Many Artists Chasing Pavements

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Adele’s ’30’ Sends Vinyl Pressing Plants Into Overdrive, While LP Shortages Leave Many Artists Chasing Pavements
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More than 500,000 vinyl copies of Adele30 have been manufactured in the months leading up to its release, with the company pushing catalog titles off its overseas pressing plants to ensure there won’t be any shortage of Adele LPs going into the holidays'

may be immune to many of the mortal concerns that trouble musical non-deities, but there’s one thing she has in common with the most modest indie rocker: She had to finish her forthcoming album, “30,” early if she wantedavailable on the same day the release hit streaming services. And these days, almost everybody does.

“A lot of people were looking for ways to keep themselves entertained at home during the pandemic” and bought turntables, as well as the product to put on them, says David Macias, head of the indie Thirty Tigers label. “As a configuration, it’s gone from the cool factor to a huge chunk of the business” — especially for a midsize label like his. “In 2019, Thirty Tigers did about 295,000 units of vinyl, and this year we’re on pace to do 800,000. It’s crazy how much it’s blown up in two years.

Meanwhile, smaller imprints or indie bands are being told that if they deliver their master recordings to a plant now, then sure, they can get their record pressed … in August 2022. Shortages are compounded by the demand for color variants exclusive to big box stores, indie record shops, chains like Urban Outfitters and artists’ web stores. Sean Rutkowski, a VP at New Jersey’s Independent Record Pressing plant, says colored-vinyl pellets are in such limited supply that he’s had to make calls on 43 releases that were due out before Christmas to tell labels they’d have to change their colors or wait till next year.

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