Adam Lippes spoke to WWD about First Lady Jill Biden's influence on American fashion and his side gig in THC.
The New York-based designer said he heard from “a million people,” including some of the shoppers who turned up Friday for his meet-and-greet at Nordstrom Tysons Corner.
Lippes praised her American-centered designer choices. He said, “Dr. Biden seems to be supporting some of the smaller, and in particular the New York-based designers, and looking really great and polished. For our industry, this is such an important statement. It’s hard to get on a stage like that. You can’t. You can’t buy that. The hardest thing in our industry today is getting your name out there and competing with the super brands who everyone knows and obviously has a marketing budget.
His company’s annual sales are estimated to be upward of $20 million. In addition to a new jewelry line, Lippes’ new tabletop line is available via OKA, which has two new locations in Texas. That collection is going to be expanded, Lippes said. Other licensing projects — “really great, exciting, nondelusional” ones — are in the works, Lippes said.
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