Keep an eye out for these trends in Sunday's Super Bowl ads
And sports gambling will remain viable and visible, with as large a presence as another testosterone-fueled industry – cars.
“We have certainly established ourselves as a leading brand in the industry, but sports betting is still growing,” Michael Shonkoff, DraftKings’ vice president of brand and agency, tells USA TODAY. “The Super Bowl is a great chance to reach a large audience and reinforce our leadership position. “The awareness-building ads don’t make as much sense anymore,” says Charles Taylor, professor of marketing at Villanova University. “People are more prone to know where to go to do it. It is getting more about trying to distinguish themselves from the other betting places, which isn’t easy to do. It’s a pretty simple service, right? Taking bets.Cars: Missing in action
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