In a statement Monday, the film academy said it will also 'explore further action and consequences in accordance with our Bylaws, Standards of Conduct and California law.'
In a bizarre moment at the Oscars, Will Smith slapped Chris Rock in the face after he directed a G.I. Jane joke at Smith's wife and actress Jada Pinkett Smith.
Earlier Monday, the LAPD announced that Chris Rock will not be pressing charges and had not filed a police report. "If the Academy were my client, one of the things I'd be saying to them right now is they must hold Mr. Smith accountable for his actions," crisis PR expert Mike Paul, aka The Reputation Doctor," said.
He believes doing nothing is not an option, and as Smith is a multi million dollar brand, his projects may now take a hit.
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