A small Chinese carmaker with a name few Americans can pronounce wants to be the first to sell in US

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A small Chinese carmaker with a name few Americans can pronounce wants to be the first to sell in US
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A small Chinese carmaker wants to be the first to successfully crack the US market.

When Guangzhou-based GAC Group rolled out a concept vehicle at the North American International Auto Show last January it was just the latest among a procession of Chinese automakers laying out plans to enter the American car market.

The list includes such things as"processes" and"product." The first model expected to enter Zotye's U.S. lineup debuted barely a month ago at Auto Shanghai. The T600 is a compact crossover that will be aimed at the likes of the Toyota RAV4 and Honda CR-V. It will be followed in 2022 by the midsize T700 crossover and, about a year later, by a three-row model.

Industry observers note that translates into a typical monthly payment of around $550, enough to price millions of potential buyers out of the market, especially millennial and Gen-Z motorists, many already straining to pay off student loans. Hale's HAAH Automotive Holdings negotiated a deal to import and distribute Zotye's products in the U.S., a plan the Chinese carmaker was more than glad to accept, he said, considering it currently has capacity to build 1 million vehicles annually but only sold about 400,000 last year.

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