The documentary hints at a veil between the public-facing persona and the private individual behind the Instagram.
This is precisely how influential Chiara Ferragni is, at least to me: The opening of her documentary, "Chiara Ferragni: Unposted" sees the Italian mega-influencer returning to a tattoo parlor to have her nipple pierced.
Director Elisa Amoruso spends a lot of time explaining both Ferragni herself and the concept of influencers in general; designers like Alberta Ferretti, Jeremy Scott, Sylvia Venturini Fendi and Maria Grazia Chiuri weigh in on Ferragni while insiders like Stefano Tonchi, Derek Blasberg and Eva Chen discuss how social media has changed the industry.
The better part of the movie is the back half, which gets more into Ferragni's personal life. It details her relationship with her sisters, the difficulty she faced in the wake of her parents' divorce. She and Fedez openly discuss why they share photos and videos of their son Leo on their social media; he emphasizes that they have never used him commercially, and that being in control of their own narrative is a salve against aggressive paparazzi.
France Dernières Nouvelles, France Actualités
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