With no signs of when production can resume amid the global coronavirus crisis, the Big 4 broadcast networks are considering everything — even streaming fare — as they address summer schedules filled with holes. And fall may pose an even bigger problem
While broadcast networks are currently experiencing widespread ratings gains as much of the country is in quarantine amid the global coronavirus crisis, executives behind the scenes are scrambling to plan for an uncertain future with their production pipelines frozen through at least the end of April.
"Scheduling is about having all the pieces of a puzzle front of you and how you put them together to generate the highest rating," one top broadcast exec tells With production stopped on both scripted series airing this spring and unscripted offerings expected to follow this summer, executives at ABC, NBC, CBS and Fox are now weighing their options.
"There's so many chicken and egg scenarios that it's frustrating for those who like having order and all the pieces in place for a larger strategy," says one broadcast veteran.
Multiple networks have begun meetings with their corporate siblings, too, as they look around their respective cable and streaming ecosystems for content that could line fall schedules should the production shutdown stretch beyond the summer, when most scripted series resume production. ABC, for example, is considering fare from Disney-owned cable network Freeform.
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