A protestor walked (or crashed) the LouisVuitton show holding a banner that read “Overconsumption = Extinction.”
Along with Testa’s video, she wrote, “protester disrupting tonight’s Louis Vuitton show.” The 40-second clip shows the person storming down the runway, stopping in front of the photography pit, and then being removed off the premises by show security. The dark music playing in the background eerily matched the unexpected situation.
“The world’s largest luxury group set trends, bludgeons the public space with advertising, and inspires a desire of overconsumption in the entire population, including those who can’t afford such products,” added a Youth For Climate France spokesperson in an official statement for NYLON. “2.88 billion tons of clothes, or 42 tons per capita, were sold in France last year,” Alma Dufour, Consumer Campaign Manager from the Les Amis de la Terre France
, told NYLON. “This overproduction is incompatible with global limits. Year after year, fashion produces more and more. If it doesn’t reduce quickly, greenhouse gas emissions will continue to rise in the coming years!” Noé Gauchard, a representative of Youth for Climate France, also added, “LVMH, the biggest luxury group of the world destroys the planet, defines what is trending, sinks us with advertisements, and inspires overconsumption all across the population, even people than can’t buy it. We had to denounce it.” Louis Vuitton declined our request for comment on the protest.on Instagram of the protestor, captioning, “Fabulous #Dior show today ending with a ‘We are all fashion victims’ Gatecrasher.
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