We're all officially obsessed with the Hadid sisters.
Luxury e-commerce site Moda Operandi has analyzed data from its runway sales to predict trends for the upcoming season. From that data, the site has determined that items worn by either Bella or Gigi in the S/S20 shows generated 127 per cent more views on average than any other looks.‘s iconic walk down the runway at Versace in the updated version oflegendary green jungle-print dress, searches for the piece generated 22 times more traffic than any other SS20 product on average.
Unsurprisingly, the data also proved that Bottega Veneta’s popularity is going nowhere fast. Lisa Aiken, Mod’a Fashion & Buying Director, said in the report that “Bottega Veneta is the hottest brand on the planet”, and the data most certainly proves that.
Other buzzworthy brands for the season were Brandon Maxwell and Loewe . Plus, influencer Pernille Teisbaek’s puffer jacket-inspired heel, designed in partnership with Gia Couture, was the “most added-to-cart shoe” of the season. The trunkshow was also the bestselling non-apparel trunkshow for SS20, too.
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