Drive-thru windows are as American as apple pie. And now more than ever, their ease and accessibility are providing comfort to an uncertain public.
at the National Museum of American History as an artifact of postwar driving culture in Southern California.)
But it wasn’t until the 1970s that the drive-thru became a mainstream feature, especially as drive-in restaurants started to decline."I thought, ‘Where is all this business going from the drive-in [restaurant] business?’" Robert Emerson quoted Wendy’s founder Dave Thomas as saying in."The drive-in used to be real popular, and there are more cars on the roads but there are less drive-ins.
The drive-thru came to embody modern American life—innovation-obsessed, hyperefficient, stressed, and eternally pressed for time. That drive-thrus are an upshot of car culture, which is itself an expression of rugged American individualism, helps explain why they are also polarizing.the growth of drive-thru businesses. These efforts, couched in arguments about traffic, obesity, pollution, or aesthetics, have always really been about something else: class.
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