Netflix works with brands on product placement, marketing tie-ins, or licensing deals tied to some of its shows.
The 2 power players at Netflix who are leading its early marketing work with brands like Coca-Cola and LyftSince Netflix doesn't sell advertising, the most common way that brands get into Netflix originals is through product placement.
Some productions make creative choices to write brands into series, like the Duffer Brothers did with Eggo waffles, KFC chicken, and New Coke in"Stranger Things." Brands typically don't pay to be in Netflix shows. But there are many different kinds of Netflix originals, some of which are acquired or coproduced with other studios. Some placements are paid for.
We saw this most recently around"Stranger Things," when Netflix amplified some of the brands that appeared in the shows with partnerships outside of the platform, such as"Stranger Things"-themed Coca-Cola cans and products tied to the integration of New Coke into the series. There were also brand partnerships that lived entirely outside of the show, like Baskin-Robbin's Scoops Ahoy pop-up experience.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Ryanair veteran Wilson to run main airline as O'Leary becomes group CEORyanair has appointed veteran executive Eddie Wilson as chief executive of Ryana...
Lire la suite »
Stephanie Davis denies split after bust-up with Hollyoaks co-star beau OwenThe Hollyoaks real-life couple have not gone their separate ways despite having a seriously massive fight
Lire la suite »
Tariffs are hurting the company that makes Smith & Wesson firearmsThe company reported weaker than expected earnings because of a drop in gun sales. It also warned investors it will take a $5 million hit to earnings in the second half of the fiscal year due to the impact of tariffs from the escalating US-China trade war.
Lire la suite »
How to (Secretly) Watch ‘The Office’ at the OfficeWith Netflix Hangouts, you can furtively take in your favorite shows at work—with your boss none the wiser.
Lire la suite »
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Lire la suite »
https://ew.comEntertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Lire la suite »