“Not to be egotistical, but there’s nobody else in the betting space who can talk about the N.F.L. like me and also works with teams,” the gambling expert and analyst Warren Sharp said. That dual role has raised eyebrows among at least some of his peers.
Perhaps the most drastic change in American professional sports in the past three years—or at least in the coverage and promotion of those sports—has been the rapid adoption, by the biggest leagues and media outlets, of gambling as an understood part of the fan experience. Betting on sports is an ancient pastime, but, prior to 2018, when the Supreme Court ruled that a law barring sports gambling in much of the country was unconstitutional, it had been undertaken largely in the shadows.
Sharp would seem to be privy to some pretty good information. A few years ago, as his profile began to rise as a data analyst, he started soliciting N.F.L. teams with statistical reports filled with bullet points and visualizations. He showed me a note that a general manager sent in response, on team letterhead: “I agree with you, our players and some of our younger coaches are much more ‘visual’ based than words and #s. Your mix of graphs and colors makes your data easy to digest.
Late this past summer, before the current N.F.L. season started, I spent hours speaking with Sharp over Zoom. He sat in the basement of his house, in the D.C. suburbs, which, he said, had come equipped with a home theatre that had tiered seating. He had installed a twelve-foot projector screen, a curved fifty-five-inch TV, two thirty-two-inch TVs, and a desk, on which he placed six computer monitors.
Sharp grew up in Virginia. He began placing small bets on N.F.L. games, through offshore sports books, around the year 2000, when he was in college, majoring in civil engineering. He noticed that the sports books would post odds for the following week’s games just a few hours after the current week’s games had ended, and he wondered how they could do it so fast.
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