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But I do think there’s something to the fact that heirloom tomatoes — and more precisely, “tomato season” — are crowding so many Instagram feeds this summer. There’s virtue signaling all over it: an obsession with organic, healthy food; a commitment to shopping locally from greenmarkets and farm stands; a discerning palate that appreciates the difference between in-season and out-of-season produce; and the ability to turn plain tomatoes into oozing galettes or basil-flecked salads.
I’m not quite sure why tomatoes have become the vehicle of choice for projecting our aspirational summer selves. But a vehicle they’ve become, an unassuming yet unmistakable representation of the wholesome, healthful, conscientious, ethical humans we wish to be. The sun is shining, tomatoes are peaking, and so are we.
France Dernières Nouvelles, France Actualités
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