To undercut its fast-growing rivals, Subway is making a big change to its meats.
The chain's roughly 20,000 US locations will freshly slice their deli meat beginning Wednesday, marking Subway's biggest change since two years ago, when it began refreshing its menu offerings, ingredients and restaurant appearances to boost once-sagging sales and make itself an attractive acquisition target.
In addition to boosting freshness, slicing cold cuts at its stores brings the chain in-line with methods at its smaller competitors like Jimmy John's, Jersey Mike's Subs and Firehouse Subs, all of which have been growing their store counts in recent years. That's in sharp contrast to Subway, which has closed roughly 7,000 locations since 2016.
A year ago, Subway unveiled its most extensive makeover in the company's nearly 60-year history. The makeover placed less of an emphasis on customization in favor of a
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