A CEO shares the key question all startups should keep in mind when pivoting to a new product

'In my mind, we work for the consumer,' says karagoldin, CEO of hint

More recently, though, Hint expanded its product offerings to include sunscreen; soon, the company will start selling deodorant as well.

"I never thought of this as, 'Ok, I want to go launch the next Red Bull," she said."It really started with a purpose and a determination to solve a problem that started with me."

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