Carl Friedrik luggage has become a TV fixture featured in 'Succession,' 'The Gentlemen' and 'The White Lotus.'
“People see the British man as well dressed, a man about town. There’s a romanticism to that persona,” said Niklas Oppermann, cofounder of Carl Friedrik with his brother Mattis, in an interview.“We didn’t explore the full potential that this category can bring until we met with the Carl Friedrik team and formed a connection,” said Gianni Colarossi, vice president of product at Hackett.
Carl Friedrik is on a roll. The suitcases witnessed a surge in sales after being featured on hit HBO shows such as “Succession” and “The brand has 19 luggage variations and 40 styles of bags. Prices range from 395 pounds for a carry-on, polycarbonate shell wheelie bag, to 735 pounds for a vachetta leather weekend bag.Although there were early signs that luggage was going to be a successful category, sales stopped due to travel restrictions during the pandemic.
Oppermann said selling through top retailers is “a point of validation and a feather in the cap for most brands,” and added that Carl Friedrik is exploring the idea of adding more retail. makes up 50 percent of the business; followed by the U.K. and the rest of Europe, each with 20 percent. The remaining 10 percent comes from various countries worldwide.
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