The rapper’s first line of apparel and accessories will drop later this year.
Lil Yachty Is Just the Latest Celeb to Rock Bottega Veneta’s Metallic Orbit Sneakershas entered into a long-term creative partnership with the German sports company that will be rooted in motorsport. The “Praise the Lord” singer will serve as the creative director for Puma’s new partnership withOnly Watch Is Postponing Its Charity Auction Until 2024 to Address Questions About Its FinancesFrom Prince Harry to Elon Musk, Celebrities Show Out at the U.S.
Puma teamed up with F1 earlier this year, becoming the exclusive licensee and trackside retailer at all races. The German outfit was eager to take the collab beyond the circuit, though, and subsequently enlisted Rocky to create disruptive threads for the growing F1 audience.The Harlem-born creative will start “in the lab,” coming up with ideas for where he can take the category. He will also help develop content for the brand.
Puma routinely teams up with trendsetters and tastemakers to create clothing and kicks at the forefront of the style zeitgeist. Everyone fromOnly Watch Is Postponing Its Charity Auction Until 2024 to Address Questions About Its FinancesStreetwearHow the Big-Ass Coat Became Menswear’s Most Enveloping Fall Style Flex
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