How do you “nudge” more people to vaccinated? These researchers tested 22 different text reminders using a slew of behavioral science principles. The texts increased vaccination rates by an average of 2 percentage points.
Public-health officials say it’s the clearest route to herd immunity, where the most vulnerable in the population are protected against COVID-19, the disease caused by SARS-CoV-2, and to stop the spread of potentially more severe variants.
As we enter Year 3 of the pandemic, COVID-19 has killed 884,853 Americans. That toll is rising. Despite omicron being a relatively milder variant of COVID-19, cases and deaths continue to rise due to its contagiousness. Two texts, three days apart This study of 689,693 customers from 4,700 Walmart pharmacies, published in the latest edition of the peer-reviewed journal Proceedings of the National Academy of Sciences, set out to discover the best way to “nudge” people to get vaccinated.