What could come between these two allies? A $100 jar of honey
Not just any honey, mind you — this stuff isn’t sold in plastic bear-shaped bottles. It’s manuka honey, a high-priced nectar ballyhooed by celebrities as a health and beauty elixir.
Manuka honey sells for roughly $100 for 500 grams, or about 18 ounces, although higher grades can cost more. It has a nuttier taste than regular table honey, although at that price not many people are likely to be spreading it on their morning toast. Its promoters say it can soothe gastric inflammation and even help treat cuts and burns.
Story continuesThe Australians are “literally selling 80 different species as the same,” said Tony Wright, the general manager for market access at Comvita, one of New Zealand’s largest producers of manuka honey. That, he added, was a bit like “generalizing all the almonds and apricots and calling them plums.”
Ben McKee, the chief executive of Capilano Honey, Australia’s biggest honey producer, has reams of research to back his product’s health value, as well as Australian news clippings from the 1800s with references to the manuka bush, which until a few decades ago was considered by all parties to be little more than a weed.
And then, of course, there’s the money. New Zealand’s manuka honey industry is worth about $220 million a year, and the producers have set a goal of increasing that to about $700 million within the next few years.
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