64% of consumers believe that businesses should use SMS messages to interact with customers more often than they currently do.
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74% of respondents report an improved overall impression of businesses that interact with them via text messaging.If you have a service based business, using text messaging to confirm and remind people of appointments is key. Not only is it convenient for your customers, but it also keeps cancellation rates low. 70% of respondents agree that using SMS text messaging is a good way for an organization to get their attention.
Over 80% of people use text messaging for business, and 15% said that more than half their messages are for business purposes.Piggy-backing on couponing and flash sales, using text messaging during a product launch can further your efforts. Sales prospects who are sent text messages convert at a rate 40% higher.
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