On SustainableFashionDay at LakmeFashionWk, 7 designers from abrahamthakore, 1111clothing, iwasasari and more share their innovative solutions for fashion’s most burning sustainability questions. LakmeFashionWeek
As the industry settles in for Sustainable Fashion Day of Lakmé Fashion Week Winter/Festive 2019, we reached out to seven changemakers – David Abraham of Abraham & Thakore, Mia Morikawa and Himanshu Shani of 11.11 / eleven eleven, Stefano Funari of I Was A Sari, Karishma Shahani Khan of Ka-Sha, Kinnari Thakker of Rooted Objects, Alka Sharma of Aavaran and Urvashi Kaur – and asked them pressing questions about the future of sustainability in the fashion industry.
Pairing young creatives with seasoned individuals from the industry like a mentorship program could also be a way to make the journey more sustainable. Things such as how to bring a collection to market, how to bring the collection to the international market and clinics on branding and image making.
Having said that, people play a big part in this as the whole economic system is really based on consumption. We live in an economic system which is inherently flawed if you speak from an idealistic point of view. There is, I think, an inherent flaw there –through media and social pressure, you induce people to keep buying more than we need – we don’t need so much stuff! We buy too many clothes, eat too much food, it is generally a system of waste.
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