Shopping is poised to look a lot different than just a few months ago.
Retailers and shoppers are heading into largely uncharted territory as states start to reopen in the midst of a pandemic, but the in-store experience isn’t the same for the foreseeable future — if not forever.
From workers in PPE to clothes hanging in plastic, here are some of the main ways the retail and shopping experience is expected to change in the months ahead.YOU WON’T TOUCH ANYTHING “Beauty will be hugely impacted,” he said. “Walking into a store, picking up a product, trying it or swatching it on your arm, we’re moving away from all that.”
There is also talk about new or updated membership or loyalty programs that will give some perks to shoppers who participate, maybe even passing a line without an appointment, like airlines do with frequent flyers. Whether or not most people are willing to stand in any kind of a line to shop for nonessential items, like a new pair of jeans or shade of lipstick, remains to be seen.
Overall, retail employees will be dressed in PPE at work to some extent, but masks are expected to be mandatory nearly everywhere, at least for employees. Hogue said he expects the rules to differ for customers by state, noting that some smaller retailers may feel uneasy about enforcing restrictions on shoppers, seeing it as a risk to losing business. Some may do temperature checks, but with so many cases of the virus not involving a fever at first, if ever, that may prove less popular.
Caruso said his mall properties will have an increased cleaning crew going around all day long, among shoppers, to ensure that surfaces are disinfected and consumers feel comfortable. He’s even hired an infectious disease expert to train and inform Caruso cleaning staff on how to appropriately disinfect for viruses.
Shoppers in masks visit the empty FIGat7th in Los Angeles, where most retail remains closed. ETIENNE LAURENT/EPA-EFE/ShutterstockBrick-and-mortar retail was experiencing something of a resurgence over the last year or two, as former digital-only brands like Allbirds, Everlane and Glossier, among others, began to invest in the space as the surest way to widely expand their customer bases and generate revenues.
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