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The benefits of implementing a business purpose are beyond doubt—those that do it successfully enjoy than their nonpurposeful competitors. Nearly nine out of 10 CEOs say their business has a purpose. But how many businesses use purpose to make meaningful change and drive sustainable growth?Today, all organizations are working against a global backdrop of geopolitical change that includes climate crises, rampant inflation, and the steady march of generative artificial intelligence.
If your organization struggles with putting purpose at the center of its business strategy, these five steps can help you move from statement to action.Let’s backtrack a little. Defining a purpose statement is a challenge for nearly half of the leaders in the survey. Your purpose connects what your business does with what the world needs in a meaningful way. It should inspire, challenge, and enable you to build long-term value.
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