Micam Milano is gearing up for a big return next week for its 95th edition. Slated to run Feb.19-22, the international footwear trade fair is returning to its 4-day format after seeing “encouraging signs of an upturn in the market,” show organizers said.
represents an extraordinary opportunity,” Ceolini said in a statement. “The upcoming edition has a strong focus on innovation in retail and the latest developments in sustainability. Technological upgrading and digitisation are key factors in our industry that can help make footwear companies more attractive to new generations.
Footwearology will offer an AI-powered immersive experience revealing visuals of the shoe shop of the future. The Footwearist will present an example of on-demand manufacturing thanks to two 3D printers. And lastly, Zakeke will provide a 3D configurator that offers virtual 3D models ready to be customized.
France Dernières Nouvelles, France Actualités
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