'Where the body goes, the brain will follow.'
Attention is our most precious commodity. In today’s fast-paced world of always-on digital devices and round-the-clock media cycles, getting our audience’s attention is critical to our communication success. With so many distractions vying for our time, we must actively seek and gain our audience’s attention first.
For example, you can have people watch a video, read a handout, click on something on their screens, raise their hands, or use virtual reactions. All of these require your audience to become participants in your communication, not just observers. A simple invitation to “Turn to the person next to you and greet them” or “Read what is on the slide and share your thoughts” can get them involved.Fight back against your audience’s tendency to zone out or multitask by fostering cognitive engagement.
. Invoking analogies invites involvement by making us actively think. One caveat: When you use analogies, make sure they’re ones people can readily relate to. Over-reliance on sports metaphors or on complex comparisons people cannot follow or understand will work against your goal of engagement and greater understanding.Linguistic engagement refers to the use of inclusive words, time-traveling language, and references to shared perspectives or experiences.
Note that when polling, you must first tell your audience how to respond . It’s also imperative that you comment on the response you get . If you fail to comment, your audience might feel tricked into complying, or worse, that you did not care about the answer and were just using the poll as a gimmick.
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