I'm a TikTok and Instagram creator who earned over $100,000 for the first time last year. Here are 3 things I wish I knew earlier in my career.
for the first time last year, including earnings from brand sponsorships, TikTok's creator fund, and my photography and video production business.Here are three things I wish I knew earlier in my career that other creators should look out for.My first year as a creator, I wasn't really sure what would help me attract users, so I did what other influencers were doing. I made TikTok videos using trending sounds or dialogue — anything to keep going viral.
Instead of keeping up with what's trending, I stick to my own content style. Usually, I record voiceovers narrating what's happening in a video or talk directly into the camera, like I'm speaking with a friend. I also answer questions from my followers and read the comments to learn what people want to see more of.
I might have hit my income goals sooner if I had realized that the number of followers you have doesn't matter that much.I also wish I started reaching out to brands sooner. That first year or so of being a creator, I wasn't super proactive and usually waited for companies to contact me, hoping they had seen my videos. I didn't think they would respond if I emailed or DMed them on social media.
I think a lot of immigrants have imposter syndrome, especially when it comes to negotiating with brands, because we don't think we're worth as much as we are. It took me a while to push back on offers and negotiate higher pay, sometimes even doubling the rate. I used to get so surprised when brand would immediately say,"yes."What I wouldn't do now is collaborate with brands that don't really fit with my platform.
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