Not all Chick-fil-A customers know all the tricks and Easter eggs in the chain's app.
However, not all customers know all the tricks and Easter eggs in the app, according to Kevin Purcer, Chick-fil-A's director of digital culinary experience.
Chick-fil-A originally rolled out its mobile app in 2016 and debuted a revamped app and new loyalty program in August 2018.Chick-fil-A is making it easier for its biggest fans to get free food as it continues its quest to win over millennial parents When customers arrive at a store, they will be prompted by the app that they may have arrived at the wrong location. However, instead of cancelling the order or having to go to a different store, the app now allows customers to transfer to the correct store."It's our responsibility to create a user interface and experience that doesn't put that onus on you," Purcer said."You're in a rush. You have better things to do ... Inevitably it's going to happen.
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