These brands have everything you need, no matter your texture or type.
provided product formulations that actually worked. Fast-forward almost two decades later and the natural hair-care shelves have expanded greatly to be full of all the leave-ins, deep treatments, and oils needed to nourish our hair, which tends to be on the dryer side.
But here's the thing: Not all brands marked to Black shoppers are always Black-owned. Though originally Black-founded, SheaMoisture and Carol's Daughter are no longer Black-owned. That isn't necessarily a problem, but in an industry that largely still struggles to recognize the unique needs of Black hair, it has caused skepticism among some Black consumers.held up their Inspector Gadget magnifying glass to "expose" these brands that many assume are Black-owned.
Luckily, there is truly no shortage of Black-owned hair brands. In fact, there are plenty that cater to all hair types, so even if you have straight or wavy hair, you can shop with these businesses. Check out some of our favorites instead for all your hair-care needs. All products featured on Allure are independently selected by our editors. When you buy something through the retail links on this page, we will not earn an affiliate commission.
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